OkCupid prides itself on a user-base of more than 50 million. The majority of the signees are from the US and user activity is high. Signing up for the site is as easy as filling out basic information or linking the account to a social media page. Zoosk was started in December on Facebook as an app for the dating site.
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If relationships were as simple as finding someone of the same race, then no one would be single. Online dating sites would make no money at all, and the divorce rate would be slim to none. Personalities are the tipping point that will make your relationship that much better or so much worse. For a segment of the population, interracial dating is absolutely not an option. They are very much set on continuing families with someone of a similar race, culture, and even skin complexion. They have as much right to date within their own demographics as those who choose not to. Testing the waters is fine, too.
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Zoosk, the online-dating site that gained popularity by helping make romantic links between Facebook users, is seeking to create its own connection with investors in public markets. The San Francisco company, which offers to match people online and charges for premium services, has picked Bank of America to lead its initial public offering, along with Citigroup and Royal Bank of Canada , according to people with knowledge of the matter. While online dating has become popular in recent years, the business is challenging to sustain in part because after customers find a match, they tend to stop paying for the service.
Anyone who's been doing the online dating thing for a while knows that there's hookup culture and then there's long term relationship dating culture. Most online dating sites have a mix of both, and after living with online dating as an increasingly ubiquitous option for the past 20 years, the general public mostly sees dating sites as a super normal means to find casual dates or a hookup. But what if you're looking for a serious relationship that lasts?