The first national commercial to ever portray a gay couple was met with both adulation and criticism. In , Ikea made national news when it began airing a groundbreaking television commercial: a gay couple shopping for a dining room table. At the time, no national mainstream commercial had ever done it. They were given a backstory, portrayed as committed to each other, and it was implied that they were considering having a family: "We've got another leaf waiting for when we REALLY start getting along. The commercial was part of a larger campaign that dealt with nontraditional families, which also included a mixed-race couple and a single mom with an adopted child.
IKEA furnishes fodder for debate on gay life COMMERCIAL MESSAGE
IKEA U.S. Unveils Rainbow Shopping Bag - Newsroom - IKEA
Create a cozy and tidy balcony or patio with durable storage that hides the clutter and keeps everything you need at hand. Join IKEA Family for even bigger savings on affordable furniture and home furnishings, a free hot coffee or tea when you visit and many more benefits. If you are online furniture shopping or if you are visiting a local IKEA store near you, you can expect super low prices on a wide variety of exciting home essentials that are perfect for larger homes and small space living. If you want to save even more money when you are shopping at IKEA, be sure to join IKEA Family so you can take advantage of our regular furniture sales, amazing deals on home furnishings and special offers on home accessories. Get ready for big savings whether you are refreshing your space with small upgrades, like new curtains or sheets, or planning bigger home renovation projects, like remodeling your kitchen or doing a DIY bathroom makeover! IKEA also has many new ways to shop. Want to shop online from the comfort of your sofa?
IKEA manager charged for firing Pole over anti-gay remarks
A man named in Polish media as Tomasz K. The verses in question denounced homosexuality. The fired worker then filed a lawsuit accusing the furniture retailer of religious discrimination.
Unfortunately last week IKEA, the Swedish home furnishing company famed for its easily assembled furniture and deliciously horsey meatballs , failed to take a stand for equality and inclusion when it removed an interview of a lesbian couple from its Russian IKEA catalog. Such behavior by a multinational corporation is not all that new, and for IKEA apparently standard operating procedure following the removal of women from a Saudi Arabia catalog in But exclusion of a lesbian couple that was deemed appropriate for countries that neighbor Russia to its west, but not in Russia, is wrong and special.